Dear colleagues:

You are cordially invited to the California Health Care Leadership Academy, the state’s premier opportunity for physicians and medical practice managers to learn about leading-edge trends and developments in our rapidly changing health care marketplace. The Leadership Academy brings together leaders of the physician and practice management communities to share in acquiring the guidance and resources needed to address the challenges of the current economic and political environment.

Continuing the Academy’s standard of programming excellence, this year’s conference looks from the past to the future to assess both broad trends and specific key developments affecting the practice of medicine in California. Curricular tracks focusing on health information technology, practice management and leadership development address the realities of the present in workshops and breakouts designed to help meet today’s practice challenges. We hope you will join us in April for what promises to be another outstanding and valuable educational experience!

Sincerely,

J. Brennan Cassidy, MD
President, California Medical Association

Linda Anderson
President, California Medical Group Management Association

Who should attend:

• Physicians and nurses in private, group, or academic practice and in administrative and management positions
• Medical practice managers
• Hospital chiefs of staff, MEC members, senior administrators, and board members
• Medical group and health plan administrators and board members
• Medical and specialty society officers, executives, and committee members
• Private- and public-sector health policy analysts, program administrators, and consultants
• Health law attorneys
• Medical students and residents
• Consumer/patient advocates

Why you should attend:

• Prepare for changes affecting your practice and your economic future.
• Learn techniques to minimize financial risks and boost the bottom line.
• Acquire skills needed to excel as a medical practice or medical staff leader.
• Earn 18.25 hours of Category 1 CME credit.
• Network with your colleagues.

What you will learn:
At the conclusion of this program, you should be able to:

• Demonstrate understanding of the implications of health system reform for physicians, patients, the physician-patient relationship, and the health system in general, and prepare for changes in medical practice likely to result from impending reforms;
• Be prepared for changes in the structural forms of medical practice driven by changes in the physician-hospital relationship;
• Prepare for and employ health information technology through use of electronic health records, e-prescribing, and clinical data exchange improving patient safety;
• Employ new or enhanced leadership skills to better manage a medical practice, medical staff, or other organizational entity, and other members of the health care team;
• Understand the impact of physician shortages on health disparities between different cultural/racial/ethnic populations, and how these disparities might be ameliorated; and
• Employ strategies and techniques to effectively counsel overweight patients and encourage behavioral change.

Continuing medical education: The California Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The California Medical Association designates this educational activity for a maximum of 18.25 AMA PRA Category 1 Credits ™. Physicians should only claim credit commensurate with the extent of their participation in the activity. This credit may also be applied to the CMA Certification in Continuing Medical Education.