Dear colleagues:

You are cordially invited to the California Health Care Leadership Academy, the state’s premier opportunity for physicians and medical practice managers to learn about leading-edge trends and developments in our ever-changing health care environment.  The invaluable insight and practical tools provided by the speakers and workshops at the Academy are a natural extension of the work the California Medical Association does on behalf of patients and physicians. 

This year, the California Medical Group Management Association joins CMA as a co-sponsor of the Academy.  This conference brings together the leaders of the physician and management communities to share in acquiring the guidance and resources needed to address the challenges of the current economic and political environment.

In addition to continuing its tradition of addressing health policy and politics, practice management and leadership skills development, this year’s Academy offers timely perspective on the impact of the economic downturn on health care and physicians’ practices.  When you add valuable insights into the Obama Administration’s health care reform plans and this year’s Medicare payment reform initiatives, this Academy is a must-attend event for health care professionals who want to stay informed and engaged on health policy developments affecting not only the care of patients, but their own economic future. 

Please join us this Spring for what promises to be an outstanding educational experience!

Sincerely,

Dev A. GnanaDev, MD
President, California Medical Association

Irv Barnett, MBA
President, California Medical Group Management Association

Who should attend:

• Physicians and nurses in private, group or academic practice and in administrative and management positions
• Medical practice managers
• Hospital chiefs of staff, MEC members, senior administrators and board members
• Medical group and health plan administrators and board members
• Medical and specialty society officers, executives and committee members
• Private- and public-sector health policy analysts, program administrators and consultants
• Health law attorneys
• Medical students and residents
• Consumer/patient advocates

Why you should attend:

• Prepare for trends and developments affecting the practice of medicine in California
• Learn techniques to minimize financial risks and boost the bottom line
• Acquire skills needed to excel as a medical group, medical staff or medical society leader
• Earn 17.75 hours of Category 1 CME
• Network with your colleagues

What you will learn:

At the conclusion of this program, you should be able to:

• Employ new strategies and techniques to increase medical practice efficiency, decrease liability and maximize practice income opportunities
• Assess the prospects of health system reform in the political landscape of 2009
• Demonstrate understanding of competing visions and frameworks of health system reform
• Interpret the impact of economic recession on the health care system
• Analyze factors underlying cultural, racial and ethnic health disparities
• Assess the motives underlying institutional EHR initiatives and the desirability of physician buy-in
• Understand the “medical home” and other new models for health care quality and how to employ elements of these models in medical practice

 

Continuing medical education:

The California Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.  The California Medical Association designates this educational activity for a maximum of 17.75 AMA PRA Category 1 Credits™.  Physicians should only claim credit commensurate with the extent of their participation in the activity.  This credit may also be applied to the CMA Certification in Continuing Medical Education.